Head of Marketing

Barcelona, Cataluña, Spain

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Talent Acquisition Specialist @bsport - We're hiring! Do you know about bsport?

Based in Barcelona, our company specializes in providing a verticalized Software as a Service (SaaS) platform similar to an ERP solution, offering a comprehensive "business in a box" experience tailored specifically for boutique fitness establishments.

Our all-in-one features cover bookings, payroll, marketing and more, helping our partners streamline operations and boost their commercial success. Some of our clients feature SMB brick and mortar making 250,000 turnover in various types of industries ranging from yoga, crossfit, pilates, pole dance and more.

We have more than 2,000 clients in 40+ countries and continue to expand rapidly.

We provide our partners with:

Our platform - the heart of the system (B2B)

A white label iOS and Android mobile application (B2C)

An integrated Video on Demand tool

Our self-built Smart Marketing Suite

A webshop to up-sell and cross-sell different products

Our first successes

Since we launched in 2019, we have already achieved the following:

We’ve built a community of over 6 million users

Finalised a Series A Fundraising of $4+ million in December 2022

Grown our team to more than 150 employees

We’re continuing to grow our team to become the #1 tech partner for boutique studios in Europe and the rest of the world!

What your future position looks like:

As Head of Marketing, your role encompasses pivotal responsibilities vital to our organization's growth and success. Drawing upon your robust marketing expertise, data driven solutions, and leadership acumen, you will lead our strategic marketing endeavors, shaping campaigns that drive tangible business outcomes. Your contributions will be instrumental in fostering a dynamic, high-growth environment where innovation thrives. Join us as we open our doors in the US and focus on our new fundraising (Serie B) for the end of the year.

Your main responsibilities will involve:

Strategic Roadmap Development: Develop and articulate a comprehensive marketing roadmap that supports overarching business objectives and growth strategies, with a focus on elevating brand visibility, expanding customer acquisition, and driving revenue generation.

Team Leadership and Empowerment: Lead, mentor, and empower a talented team of 6 marketing professionals within Content, Growth, and Motion Design to execute strategic initiatives, achieve organizational goals, and foster a culture of innovation and excellence.

Stakeholder Engagement: Cultivate robust relationships with internal stakeholders and external partners to ensure alignment with business objectives and brand messaging, fostering collaboration and mutual success.

Market Insights and Analysis: Conduct thorough market research and competitor analysis to identify emerging trends, opportunities, and challenges. Utilize data-driven insights to inform strategic decision-making and campaign optimization.

Budget Management: Effectively manage the marketing budget, optimizing resource allocation to maximize ROI and achieve key performance indicators (KPIs) while ensuring fiscal responsibility.

Cross-Functional Collaboration: Collaborate closely with sales, product development, and finance teams to ensure alignment and synergy across departments, driving integrated strategies and cohesive execution.

Performance Optimization: Continuously monitor, analyze, and optimize marketing campaigns and initiatives to drive continuous improvement and achieve desired outcomes.

Brand Consistency and Messaging: Ensure brand consistency and messaging coherence across all marketing channels and touchpoints, maintaining a unified brand identity and impactful customer experience.

You could be a good fit if you have:

A solid background in marketing with a minimum of 5 years of experience in SaaS SMB , demonstrating proficiency in strategy development, campaign management, and team leadership.

Fluent proficiency in English enabling effective communication and the creation of marketing materials in a bilingual environment.

Previous experience in a dynamic, fast-paced environment, preferably within a scale-up or similar high-growth organization.

A proven track record of success in driving growth and achieving business objectives through innovative marketing initiatives.

Proven leadership skills with the ability to inspire, motivate, and mentor a diverse team of marketing professionals.

We'd love to have you join us for many reasons, such as:

A multicultural and international team!

A stimulating SaaS environment within a supportive and a fast-growing company

Balance work and life with one remote day per week

️ Say goodbye to homesickness by working abroad for up to 2 weeks per year!

An office with snacks for those with a sweet tooth, as well as fresh fruits available all day long

️ Afterwork activities and drinks on our terrace to enjoy sunny Barcelona!

️???? Health insurance fully covered by bsport

Office Summer Hours - finish early on Fridays

Take part in bsport team building and sport initiatives

Supported by bsport on Sick days

About our Company Culture:

At bsport, we collaborate with passionate individuals who value diverse ideas and backgrounds. We believe that diversity is our most valuable asset.

Our commitment is to foster a positive and inclusive culture. We achieve this through team-building initiatives, open communication, professional growth opportunities, and by celebrating diversity in all its forms.

We value and respect every individual who is eager to make a difference, empowering them to contribute their unique skills and perspectives. Join our dedicated team to help create a thriving and welcoming workplace.

What our interview process looks like:

Interview with our CEO (30’)

Interview with our Chief of Staff (60’)

Interview with our Head of Sales (30’)

Interview with our Chief Product Officer (30’)

1-hour Business Case presentation including production with our CEO

Meet and greet with other stakeholders

Nivel de antigüedad Intermedio

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