Marketing Manager

Alicante, Comunidad Valenciana, Spain

Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

The Role

Responsible for the development and implementation of marketing plans and activity for IBERIA, for both direct B2C and B2B customers.

Key Responsibilities

Define and execute the Marketing Plan for IBERIA in line with EMEA sales and marketing strategy and global brand plans.

Implement marketing campaigns for IBERIA in line with EMEA marketing strategy and global brand plans

Own the IBERIA marketing budget, forecasting spend across the calendar year in line with local marketing plan and sales strategy

Manage the validation and translation of Spanish marketing materials via our agency and directly with central marketing to ensure accuracy / relevancy of marketing content

Ensure local trade marketing investment across IBERIA is focused on the TOP 5 customer accounts, developing detailed co-marketing plans

Manage and implement co-op marketing plans, tracking activity and spend on a quarterly basis in partnership with EMEA Marketing Manager - Distribution

Collaborate with key online customers across IBERIA to deliver strong Navico Group brand presence across customer websites, ensuring our brands and products our optimized online

Implement instore excellence (POD, POS, training materials) to provide the best in-store display solutions, with the most up to date products and POS materials

Work with central marketing to ensure PODs (Navis / CTUs) requirements annually, ensuring the required stock is available for IBERIA

Research, organise, support and deliver new trade marketing initiatives like in-store POS, with a focus on innovative solutions that increase digitisation and consumer engagement

Adapt and localise sales support materials to suit IBERIA as required

Manage the local ambassador team, ensuring contract obligations are fulfilled, driving content for relevant marketing channels

Manage all IBERIA focused sponsorships and events in line with CBT and sales strategy

Own and manage the Lowrance Spain Facebook Page: Review the social content provided by Global and translate relevant posts / content for the Lowrance Spain Facebook Page using Hootsuite. Also develop local posts and content as required, as well as manage discussion with consumers via the social channel

Develop PR campaigns for IBERIA: validate the translated press release and distribute among relevant media outlets

Define advertising plans for IBERIA and manage with media agency

Support the execution of promotional campaigns for IBERIA selecting and deploying relevant mechanics to drive adoption of campaigns

Manage and coordinate local photo and video shoots as required, with a focus on gathering content that can be used globally / regionally as well as at a local level

Review local websites to make sure pages are correct and update with local news when relevant

Monitor competitor activity / performance, providing insights to Marketing Director EMEA and CBT marketing leads

Education and Experience Requirements:

3-5 years in marketing communications role

Fluency in European Spanish and English

Strong track record of experience with both B2B and B2C marketing

Excellent communication and interpersonal skills

Skilled at multi-tasking and meeting deadlines

Intermediate to advanced user of Excel, PowerPoint, and Word

Willingness to travel up to 15% of the time to visit customers and support events

Marine experience preferred

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Brunswick is committed to providing a workplace that offers equal employment opportunities based solely on merit. Therefore, discrimination based on race, color, religion, sex, national origin, disability, veteran status or any other protected status under applicable local, state or federal law is not tolerated.

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.

#Brunswick Corporation About Us Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.

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