Global Brand Strategy Execution Manager

, , Spain

Global Brand Strategy Execution Manager page is loaded Global Brand Strategy Execution Manager Apply remote type Hybrid Remote locations London, UK Weybridge, Addlestone, UK Madrid, Spain time type Full time posted on Posted 2 Days Ago job requisition id JR16987 CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.

What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our  Hybrid Work Model .

Job Description

Position Purpose

The Brand Strategy Execution Manager plays a pivotal role in ensuring the effective implementation of brand strategies across all corporate channels and initiatives. This role involves coordinating with various departments to align brand messaging, monitoring brand performance metrics, and driving continuous improvement in brand execution.

Responsible for ensuring that Brambles and its portfolio of brands, products, services, and product lines resonate with current or potential stakeholders (customers, employees, investors and other market players).

Responsible for preparing Brand Health reports as well as keeping an eye on competitive and comparator companies in the marketplace so decisions can be made to best positioning our portfolio of current and future brands.

Scope

Global responsibilities: 50 + countries

All Brambles Portfolio of Brands (existing and future)

Major/Key Accountabilities

Create an amazing brand by ensuring a powerful, consistent brand experience across all touchpoints for all stakeholders

Provide mechanisms to prevent and effectively deal with brand queries, brand misuses or brand opportunities at group level within the scope of the Brand Governance process

Analyse reputation factors and measure brand reputation (for Brambles and all its portfolio of brands) and issue brand health reports with improvement recommendations to all brand aspects

Monitor and manage our brand positioning across online and traditional channels and keep track on how our brands resonate with our target audience thought brand reputation assessments and brand health maps.

Detect ongoing trends and mitigation options by collecting and analysing brand insights across all markets

Contribute to the brand’s reputation by regularly reviewing information about our products and services, including physical branding, collaterals, search engines, social media and communities, blogs, and forums

Monitor and assess revised and new content to make improvement suggestions for SEO optimization

Submit regular reports to group and regional teams that support strategic decision making

Support regional / functional teams and brand agency in the creation and implementation of brand related initiatives

Drive the Brand Governance Process

Qualifications

Essential

Bachelor's Degree in Business Administration,  Marketing, or other related field.

Desirable

Recognised certification in marketing areas like market research and brand strategy

MBA with marketing specializationProject management certification

Experience

3 years’ experience of working at the heart of a brand team, of which at least 1 year spent leading a brand transformation program

End-to-end experience of designing and delivering marketing governance processes in a matrix environment

Experience in data analysis and interpretation with demonstrated proficiency in data visualisation tools

Experience in driving high impact change

Skills and Knowledge

Technical Skills

Data analysis and interpretation

Proficiency in using marketing tools—as social media analytics, brand voice and writing tools, Semrush

Digital marketing skills such as search engine optimization, email marketing, and social media marketing

Understanding website design and development

Knowledge of consumer behavior and trends

Ability to track and measure Brand Performance Indicators

Interpersonal Skills

Creativity and innovation

Excellent communication skills to convey brand messages and connect with target audiences effectively

Strong leadership abilities are necessary to guide teams and inspire them toward brand success

Effective strategic planning to set clear objectives and outline the path to achieving scale

Solid understanding of financial management for making informed decisions and optimizing brand resources

Ability to share and evolve the brand identity over time by understanding strategy pillars and learning from data and media listening

Curiosity and agility, constantly conducting thorough market research to gather valuable insights and stay informed about stakeholder preferences and industry trends

Languages

Essential: Fluent English

Desirable : Any other languages will be consider a plus

Preferred Education

Bachelors - Business Administration/Management, Bachelors - Marketing Preferred Level of Work Experience

3 - 5 years Remote Type

Hybrid Remote We are an Equal Opportunity Employer, and we are committed to developing a diverse workforce in which everyone is treated fairly, with respect, and has the opportunity to contribute to business success while realizing his or her potential. This means harnessing the unique skills and experience that each individual brings and we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Individuals fraudulently misrepresenting themselves as Brambles or CHEP representatives have scheduled interviews and offered fraudulent employment opportunities with the intent to commit identity theft or solicit money. Brambles and CHEP never conduct interviews via online chat or request money as a term of employment. If you have a question as to the legitimacy of an interview or job offer, please contact us at [email protected].

About Us CHEP helps move more goods to more people, in more places than any other organization on earth via our 300 million pallets, crates and containers. We employ 11,000 people and operate in more than 55 countries. Through our pioneering and sustainable share-and-reuse business model, the world’s biggest brands trust us to help them transport their goods more efficiently, safely and with less environmental impact.

What does that mean for you? You’ll join an international organization big enough to take you anywhere, and small enough to get you there sooner. You’ll help change how goods get to market and contribute to global sustainability. You’ll be empowered to bring your authentic self to work and be surrounded by diverse and driven professionals. And you can maximize your work-life balance and flexibility through our  Hybrid Work Model , for available positions.

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