Marketing Manager

Madrid, COMUNIDAD DE MADRID, Spain

Our story

At Alight, we believe a company’s success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to “Be Alight.”

Our Values:

Champion People – be empathetic and help create a place where everyone belongs.

Grow with purpose – Be inspired by our higher calling of improving lives.

Be Alight – act with integrity, be real and empower others.

It’s why we’re so driven to connect passion with purpose. Our team’s expertise in human insights and cloud technology gives companies and employees around the world the ability to power confident decisions, for life.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

Learn more at careers.alight.com.

Role

The Field and Demand Generation Marketing Manager role will provide strategic, operational and executional marketing support to the Iberia market with primary concentration on Spain. The activities will directly support and drive demand generation, help to enhance and differentiate Alight Solutions in the sales process, increase customer intimacy and drive growth.

This role will support the Iberia commercial organization and collaborate with marketing peers across Europe and North America. This role requires marketing expertise to help drive demand generation, increase brand awareness, and initiative and drive to propel sales opportunities and pipeline growth.

Responsibilities

Create, design, and implement a regional digital first marketing strategy to support and deliver and drive sales goals, focused on demand generation (MQO/SQO).

Lead and develop a high-performing marketing program which delivers on-time and on-budget demand generation programs that span multiple marketing channels and outlets

Collaborate with the sales teams to create highly tailored sales messaging and experiences for key client and prospect engagements.

Lead Alight Solutions’ presence externally at key trade shows, conferences, and events.

Oversee marketing communications including marketing automation, branding, PR, advertising, white papers, infographics, solution briefs, slideshows, client case studies, video promotion, seminars, events, collateral materials, market research management and social/online presence management.

Work closely with our global design team to develop digital customer journeys and marketing assets

Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems.

Optimise the customer experience, drive traffic to and build content for the Alight Spanish website and leverage paid and organic tactics to drive traffic

Develop close collaboration & intensify partner programs with leading technology providers in your region with the objective to drive demand

Work with the broader European marketing team to deploy initiatives in your local markets by actively contributing to the execution.

Act as the regional custodian of the Alight brand.

Facilitate and enhance the use of social media to reach extended audiences regionally.

Provide reporting and analytics on the effectiveness of marketing campaigns and other marketing activities using CRM and marketing automation systems.

Responsible for managing agency relations including digital, PR and telemarketing resources

Experience

5 plus years of marketing management experience

Local marketing practices in Spain and ideally having worked for a global company prior

Industry experience in the area of Outsourcing Services, Professional Services, Software or Technology, if possible, in the Payroll and/or Human Resources space desired but not a must

Fluent in Spanish and English, Portuguese being desirable

Skills

Ability to plan, organize, monitor and execute multiple projects on-time and within budget

Self-starter & hands-on mentality – this role requires someone who can roll up their sleeves and execute on campaigns

Ability to balance strategic thinking with executional excellence

Experience with content creation, marketing automation & lead nurturing

Strong understanding of branding, lead generation and sales processes, and a proven ability to drive and deliver successful demand generation programs

Strong communication skills (the gift of the gab), looking for strong verbal and written articulation skills

Strong collaboration skills, real team player

Deep expertise of electronic and social marketing strategy & programs

Strong written and verbal communication skills and expert presentation skills

Highly organized and ability to work in a fast-moving, international, complex matrix environment

Experience with leveraging marketing automation tools/platforms and CRM systems

Flexible Working

So that you can be your best at work and home, we consider flexible working arrangements wherever possible. Alight has been a leader in the flexible workspace and “Top 100 Company for Remote Jobs” 5 years in a row.

Benefits

We offer programs and plans for a healthy mind, body, wallet and life because it’s important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options.

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight’s employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful.

At Alight, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future.

Diversity Policy Statement

Alight is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

Pay Transparency Statement: Alight considers a variety of factors in determining whether to extend an offer of employment and in setting the appropriate compensation level, including, but not limited to, a candidate’s experience, education, certification/credentials, market data, internal equity, and geography. Alight makes these decisions on an individualized, non-discriminatory basis. Bonus and/or incentive eligibility are determined by role and level. Alight also offers a comprehensive benefits package; for specific details on our benefits package, please visit: https://bit.ly/Alight_Benefits

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

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