Digital Marketing Specialist
Madrid, COMUNIDAD DE MADRID, Spain
The Digital Marketing Specialist will be based in Madrid. The primary objectives of the position are to analyze, refine, design, plan and execute the digital campaign strategies, tactics, action plans and timelines based on project scope, schedule and budget. The successful candidate will take part in the overall web, online and campaign management processes and will work in close collaboration with headquarters digital marketing department, external and internal IT teams.
Responsibilities: Build and manage a rich content/editorial calendar
Execute digital content marketing activities and processes for all online channels and digital projects, including websites, newsletters, blog, affiliate program, email marketing, SEM/SEO and social media
Manage the company’s social media profiles and presence
Research, write and edit social media communications and posts
Writing various types of articles on a wide range of topics for our blog
Optimizing content for search engines and lead generation
Design, build, test, execute, and manage various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends
Manage audience segmentation within the Marketing Automation Platform
Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms (e.g. Google, Facebook)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Keep abreast of PPC and SEM trends
In conjunction with the Senior PPC Executive, you will be responsible for implementing the overall paid search strategy
Analyse trends and make data-driven decisions across the accounts, including: Setting and changing target CPA and target ROAS bid strategies.
Running competitor analysis to inform bidding strategies e.g. impression share & top of page insights
Update weekly PPC performance reports and contribute to monthly review meetings, to clearly attribute the value of our search marketing efforts
Assist headquarters marketing department with other tasks as needed
Desired skills and experience: Minimum of 2 years’ experience in a digital marketing role
Experience working in Google Ads and Facebook Ads
Bachelor’s Degree or equivalent work experience in Marketing, Communications or Advertising
Excellent written and verbal communication skills in Spanish and English
Strong copywriting, editing and proof-reading skills
Knowledge of affiliate marketing best practices
Strong analytics and Excel skills
Desire to learn new things within an ever-changing and innovative environment
Team player with a proactive attitude and burning desire to succeed
We offer you: Industry competitive salary
Friendly work International environment
An opportunity to thrive in a fast-growing company and gain business knowledge in a dynamic industry with great international projects
Working with a fantastic team of professionals and individuals who believe in integrity, teamwork and open communication
Regular internal and external training opportunities
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
Challenged by this career opportunity?
Please send your CV and SHORT motivation e-mail in English.
All applications will be treated confidentially.
Only short-listed candidates will be invited for an interview.
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Reviews Collaborative and engaging-as a new hire, I feel like I am welcome and that my ideas are valued
They have a clear goal and vision about the company in terms of culture, values and strategy are refreshingly open and honest in their communication and approach.
The environment is one that is very supportive of professional development. Career growth and mentorship is celebrated. We have access to self-improvement courses and e-learning platforms and use of them is very much encouraged. There's also a willingness to experiment with new ways of doing things.
Team Perks and Benefits Extra vision and dental care
Coffee, tea, water at the office
Work-Life Balance Remote work opportunities
Flexible time off
Sponsored sports card
Team building events
Educational support
Lunch-and-learns
Training Platform
eNPS 84%
Promoters
15%
Passive
1%
Detractors
Access Finance's Employee Net Promoter Score (eNPS) is 84, as rated by 154 employees. This means 84% of Access Finance employees would encourage their friends to become coworkers today.
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