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Digital Marketing Specialist

Madrid, COMUNIDAD DE MADRID, Spain

The Digital Marketing Specialist will be based in Madrid. The primary objectives of the position are to analyze, refine, design, plan and execute the digital campaign strategies, tactics, action plans and timelines based on project scope, schedule and budget. The successful candidate will take part in the overall web, online and campaign management processes and will work in close collaboration with headquarters digital marketing department, external and internal IT teams.

Responsibilities: Build and manage a rich content/editorial calendar

Execute digital content marketing activities and processes for all online channels and digital projects, including websites, newsletters, blog, affiliate program, email marketing, SEM/SEO and social media

Manage the company’s social media profiles and presence

Research, write and edit social media communications and posts

Writing various types of articles on a wide range of topics for our blog

Optimizing content for search engines and lead generation

Design, build, test, execute, and manage various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends

Manage audience segmentation within the Marketing Automation Platform

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google, Facebook)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Keep abreast of PPC and SEM trends

In conjunction with the Senior PPC Executive, you will be responsible for implementing the overall paid search strategy

Analyse trends and make data-driven decisions across the accounts, including: Setting and changing target CPA and target ROAS bid strategies.

Running competitor analysis to inform bidding strategies e.g. impression share & top of page insights

Update weekly PPC performance reports and contribute to monthly review meetings, to clearly attribute the value of our search marketing efforts

Assist headquarters marketing department with other tasks as needed

Desired skills and experience: Minimum of 2 years’ experience in a digital marketing role

Experience working in Google Ads and Facebook Ads

Bachelor’s Degree or equivalent work experience in Marketing, Communications or Advertising

Excellent written and verbal communication skills in Spanish and English

Strong copywriting, editing and proof-reading skills

Knowledge of affiliate marketing best practices

Strong analytics and Excel skills

Desire to learn new things within an ever-changing and innovative environment

Team player with a proactive attitude and burning desire to succeed

We offer you: Industry competitive salary

Friendly work International environment

An opportunity to thrive in a fast-growing company and gain business knowledge in a dynamic industry with great international projects

Working with a fantastic team of professionals and individuals who believe in integrity, teamwork and open communication

Regular internal and external training opportunities

Great career development opportunities in a growing company

Possibility for relocation and international transfers mid-career

Challenged by this career opportunity?

Please send your CV and SHORT motivation e-mail in English.

All applications will be treated confidentially.

Only short-listed candidates will be invited for an interview.

Apply for this Job Apply for this Job Resume/CV (File types: pdf, doc, docx, txt, rtf) Do you have the right to work in the country you are applying to? Do you have the right to work in the country you are applying to?

Yes No I agree that Access Finance AD process the personal data I have provided in the above query to answer it according to its Privacy Policy.

Reviews Collaborative and engaging-as a new hire, I feel like I am welcome and that my ideas are valued

They have a clear goal and vision about the company in terms of culture, values and strategy are refreshingly open and honest in their communication and approach.

The environment is one that is very supportive of professional development. Career growth and mentorship is celebrated. We have access to self-improvement courses and e-learning platforms and use of them is very much encouraged. There's also a willingness to experiment with new ways of doing things.

Team Perks and Benefits Extra vision and dental care

Coffee, tea, water at the office

Work-Life Balance Remote work opportunities

Flexible time off

Sponsored sports card

Team building events

Educational support

Lunch-and-learns

Training Platform

eNPS 84%

Promoters

15%

Passive

1%

Detractors

Access Finance's Employee Net Promoter Score (eNPS) is 84, as rated by 154 employees. This means 84% of Access Finance employees would encourage their friends to become coworkers today.

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Crear alertas por correo electrónico

Crear alertas por correo electrónico

Digital Marketing Specialist ofertas de trabajo en Madrid, COMUNIDAD DE MADRID, Spain

ⓘ Se produjo un error inesperado al procesar tu solicitud.

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